https://www.abelevin.com/work daily 0.75 2017-11-22 https://static1.squarespace.com/static/5659f84be4b05079e4b21868/t/59de40602278e72734e08c22/1507312135359/ Work - The Challenge:<br>Craft a Year-Round Multi-Platform Campaign to Increase State Tourism There’s nothing more thrilling than tackling a tourism challenge. But it’s a daunting task—identifying sets of ideal travelers, establishing personas, developing a messaging strategy that accurately reflects their needs and desires. That’s what we did. And then we locked ourselves in a room and focused on what really matters—the experiences that only Utah can offer. The iconic landscape and landmarks. The national parks. The greatest snow. The personal experiences that make every Utah vacation unforgettable. The result: a year-round, multi-platform (tv, out-of-home, social, digital, branded content) campaign that takes Utah adventures to new elevations. https://static1.squarespace.com/static/5659f84be4b05079e4b21868/t/59cc6fa2be42d67eb05aead4/1506570154528/JITB.png Work https://static1.squarespace.com/static/5659f84be4b05079e4b21868/t/59cc725632601e71f0d1155c/1506570859653/Screen+Shot+2017-09-27+at+8.52.43+PM.png Work https://static1.squarespace.com/static/5659f84be4b05079e4b21868/t/59d2e24ce5dd5b2e94a63cda/1506992726448/UintaThumb.jpg Work https://static1.squarespace.com/static/5659f84be4b05079e4b21868/t/59de573649fc2b6bb049154a/1507146020309/ Work - The Challenge:<br>"Redesign our studio website." Or at least that's how it started. Simple enough, right? This could have been easy – Refresh, combine a few disparate sites, get paid. But that wouldn't have solved the real underlying issues the studio was facing. Nickelodeon was at risk of losing talent & prestige within the highly competitive entertainment industry. Recent management changes had eroded the culture and there was a giant gap between what Nickelodeon was all about culturally and the way it was expressing itself digitally. All this meant there were bigger opportunities than merely another site redesign. The biggest challenge – How do we reinvigorate the Nickelodeon Animation Studio to retain and attract future talent? New challenge accepted! https://static1.squarespace.com/static/5659f84be4b05079e4b21868/t/59cc745932601e71f0d1288b/1506571381892/TWC.jpg Work https://www.abelevin.com/inspire daily 0.75 2017-10-12 https://static1.squarespace.com/static/5659f84be4b05079e4b21868/59d9603ca803bb45f4141426/59d966dd03596eb595449f2a/1507419874317/DesignWeek_Photo3.jpg Inspire https://static1.squarespace.com/static/5659f84be4b05079e4b21868/59d9603ca803bb45f4141426/59d96661d7bdcef1317ac5b3/1507419860121/DesignWeek_Photo2.jpg Inspire https://static1.squarespace.com/static/5659f84be4b05079e4b21868/59d9603ca803bb45f4141426/59d96660f14aa1e8dae41c1e/1507419800906/DesignWeek_Photo1.jpg Inspire https://static1.squarespace.com/static/5659f84be4b05079e4b21868/t/59dbd918f09ca41432001b64/1507580187188/TeamBuildingThumb.jpg Inspire https://www.abelevin.com/home daily 1.0 2017-11-26 https://static1.squarespace.com/static/5659f84be4b05079e4b21868/t/59dba1b62278e7ef14af2d90/1507566013700/CoverGif.gif Home https://www.abelevin.com/contact daily 0.75 2017-10-09 https://www.abelevin.com/from-my-team daily 0.75 2017-10-09